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Track your Email Messages with Email Tracking Software

By floshow25 | December 2, 2021


Email tracking is a method used to monitor and keep track of the email delivery to intended recipients. Most tracking technologies nowadays utilize some forms of digitally time-stamped records to reveal the exact date and time that your email was received and opened, as well the recipient’s IP address. An email tracking software application is very useful when a sender wants to know if his intended recipient received the email or not, or if they really clicked the link included in the email. Email tracking software applications provide tracking features in an aggregate approach or on an individual basis.

Email tracking is actually accomplished through an email tracking software application using standard Web tracking devises such as Web beacons and cookies. When a tracked email message is sent, whether it is a graphical HTML or simple text message, the software may embed a tiny, almost invisible tracking image within the message content. Upon opening the message, the tracking image is automatically referenced. When the recipient clicks a link or opens an attachment, a different tracking code is again activated. In this case, the system records a separate tracking event. The response events pile up over time in the database and enable the email tracking software application to report email metrics such as click-through rates and open-rate. Using an email tracking software, an email marketer can view the reports on both individual response time and aggregate response statistics.

Privacy Issues with Email Tracking Software

An email tracking software application is used by email marketers, phishers, and spammers, to verify that their sent email messages are actually received and read by recipients, and that the email addresses they sent the messages to are valid, and whether or not the contents of the email messages have made it to pass the spam filters.

An email tracking software application can also sometimes reveal if the email messages get forwarded to someone. Some companies use this type of software at the aggregate level to help them determine if their marketing and sales messages are really effective. Other companies use this type of software at the individual level to understand the specific area of interests of their customers better.

Some individuals may also make use of an email tracking software application to detect unauthorized distribution and forwarding of their copyrighted emails and works. When effectively used, this type of software helps the company provide more relevant information to the recipients on a timelier manner. However, when an email tracking software is used maliciously, it can be used for the illegal collection of confidential information about individuals and business to create more effective and efficient phishing schemes.

The tracking mechanisms used by an email tracking software are typically Web bugs and first-party cookies. If you are using an email marketing or email tracking software application, the privacy policy stated in your website should clearly state that you may utilize or make use of some tracking devices such as Web beacons and cookies.

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