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Internet Marketing in 2015 - A Speculative Look Into the Future

By floshow25 | May 20, 2022



Presently, internet marketing is proving to be a viable, recession proof strategy. The expansiveness of the internet presents it with enough flexibility that it can survive a number of ups and downs in the market. However, there are those that may wonder if the ability to stay profitable will eventually become elusive. After all, nothing lasts forever and internet marketing is sure to reach its limitations, will it not? Well, while it would not be logical to make sweeping statements of the affirmative, it would be logical to say that internet marketing will be successful in some form as long as there is an internet and as long as people are open to purchasing things. Remember, the internet is a medium for communications. Marketing is a means of promoting the sale of something. Such concepts are so simple and basic and necessary that any assumptions about the collapse of internet marketing would be somewhat obtuse.

 

HOWEVER…..it would also be logical to assume that many current aspects of internet marketing will probably change dramatically in the future. For example, the current strategy of internet marketing is based on link building and keywords. Now, there is nothing wrong with this approach but it is currently based exclusively on how search engines rank sites to gauge popularity. However, this concept could change in the future if search engines find a better method to determine site popularity. Also, if a new, radical search engine concept is developed then internet marketing will have to follow the lead of the newly popular search engine. And, yes, the popularity of a search engine can decline. A decade ago, InfoSeek was a top search engine. Today, it is a virtual non-entity and internet marketers thoroughly dismiss it.

 

Similarly, it is possible that Google Page Rank will be de-emphasized. This is mainly because nothing lasts forever and as more and more search engines grow in popularity combined with non-search engine reliant mediums (i.e. social networking communities), it is doubtful that Page Rank will maintain its popularity. This popularity has been on the decline steadily for the past few years and it does not look like an upswing in popularity will be forthcoming any time soon.

 

Also, the growth of social networks will surely have an impact on the way internet marketing is promoted in the future. How exactly social networking will tweak traditional marketing is not yet know. However, it would be safe to say that marketing strategies will invariably be more targeted and personal since social networks are based on common interests and causes. Currently, most marketing involves promotional websites which are somewhat antiseptic in comparison to websites. With more emphasis on the “personal touch” of social networking sites, it would be somewhat expected that internet marketing strategies were more personalized as well.

 

Once again, internet marketing will always be part of the online landscape. However, the internet marketing of today will probably be replaced by new concepts that develop in the future. So, while the process may remain, the face will change. And, quite honestly, this should come as no surprise.

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Topics: Experts And Gurus, social networking | 4 Comments »


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4 Responses to “Internet Marketing in 2015 - A Speculative Look Into the Future”

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