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Cialdini’s New Book

By floshow25 | July 11, 2022


Click here to visit Yes! for more info.

Yes! written by Cialdini, Martin and Goldstein puts together research and social psychology to influence and change peoples minds. According to the Publishers Weekly on Amazon. com Goldstein, Martin and Cialdini meld social psychology, pop culture and field research to demonstrate how the subtle addition, subtraction or substitution of a word, phrase, symbol or gesture can significantly influence consumer behavior.

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Interspersing references to Britney Spears, the Smurfs and Sex and the City with more academic concepts such as loss aversion and the scarcity principle, the authors illustrate the simple and surprising approaches that can hone a company’s marketing strategies.

Witty chapters detail the allure of the yellow Post-it, the tip-garnering capabilities of an after-dinner mint, how highlighting a product’s weaknesses can increase its appeal, the powerful role of third-party testimonials, how doctors can convince patients to adopt healthier choices by prominently displaying academic credentials in their offices, and how mirroring another person’s gestures can elicit a more generous response by strengthening a perceived bond. While written primarily for a Marketing audience, this amusing book has equal value and appeal for executives, salespeople and even parents trying to persuade their kids to do homework.

From my research of the book the average customer review was 4 and ½ to 5 stars. Also according to Amazon.com – “Cowritten by the world’s most quoted expert on influence, Professor Robert Cialdini, Yes! Presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader…Whether you are in advertising marketing, management, on sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically roven changes to your approach can ave a dramatic effect on your persuasive powers.”

Overall, this books is excellent. Not a cheap ebook that an internet marketer wrote in a week or two. This is a well thought through book from a renowned person. However, will it make you money in the week after you read it? That I am not sure. This is one of those read for pleasure and overall marketing education sort of books. Not a “how to” book designed to teach you a new technique.

Click here to visit Yes! for more info.

Cialdini’s Other Books :

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Topics: instructional ebooks |


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