Phil Basten Facts

Phil Basten Review

Phil Basten, President of JPE Advertising, has 35 years in the marketing world, both online and off. Among his positions was creative director for Ogilvy and Mather.

Phil has extensive knowledge in marketing, counseling, and sales training. His qualifications range from being a charter member of the Australian Institute of professional counselors and a holder of their highest diploma, to a certification in the Australian version of "Train the Trainer," which simply means, he teaches people sales training methods and techniques so they can train others. Phil also has extensive marketing experience having been involved in the advertising agency industry in Australia for more than 25 years working for such prestigious companies as Ogilvy & Mather and Fortune Advertising. He is known as one of Australia's Leading Advertising and
Marketing Experts.

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These vastly different fields have given Phil a unique insight into what makes people tick, what they basically want, why they behave the way they do and, how you modify that behavior by pushing the right buttons
and asking the right questions. Phil Basten is President of JPE Advertising. This well known Online Ad
Agency has been operating online since 1997. Mr Bsten has 37 years of advertising experience working for some of the world's most prestigious ad agencies, Ogilvy and Mather, Fortune Advertising and Leo Burnett, He is known as the AD Man called on frequently to write persuasive, direct response, ad copy for literally thousands of clients offline and online. Phil takes care of technical support, website design, product and concept development.- I did some searching of marketing gurus and came across an interview with Phil basten that was quite interesting;

When asked how did he come across the hit exchange he said "Nick Martin" introduced him to this industry. They both have software that look the same so one would wonder if they were partners. Even though the software comes from the same script nick uses Phil says no partnership exist between the two. Phil's programs are fast to load and many people like the way they look. Phil also focuses on building lists. He uses something called lead capture pages,Then what are you going to do with the list once you get it? Dont start spamming people. Phil calls it relationship marketing. No auto responders,people wont buy from you. Get outsiders involved he says.

Although I like what Phil stands for, I have had little or no success using the different forms of advertising that his companies offer. A lot of the services that he offers seem to cater to the new comer, not the internet experts.


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This Ends The Review Of Phil Basten