David Ogilvy was one of the greatest advertising geniuses of modern time. He believed that direct advertising or
marketing was more effective than creative advertising. I happen to agree with David on this because I've spent six figures on advertising
and would have never become successful if it weren't for direct marketing.
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This is a quote from a speech David Ogilvy gave in Paris: "There is a yawning chasm between you generalists and we directs. We directs belong
to a different world. Your gods are not our gods. You generalists pride yourselves on being creative whatever that awful word means. You
cultivate the mystique of creativity. Some of you are pretentious poseurs. You are the glamour boys and girls of the advertising community. You
regard advertising as an art form and expect your clients to finance expressions of your genius. We directs do not regard advertising as an
art form. Our clients don't give a damn whether we win awards at Cannes. They pay us to sell their products. Nothing else".
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