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Track your Email Messages with Email Tracking Software

By floshow25 | December 2, 2009


Email tracking is a method used to monitor and keep track of the emails. Most tracking technologies  utilize some form of digitally time-stamped records to show the exact date and time that your email was received and opened, as well the recipient’s IP address.  Email tracking software is very useful when a sender wants to know if his intended recipient received the email or not, or if they really clicked the link included in the email.

Email tracking is actually accomplished through an email tracking software  using standard Web tracking devises such as Web beacons and cookies. When a tracked email message is sent, whether it is a  HTML or simple text , the software may embed a tiny, almost invisible tracking image within the message content. Upon opening the message, the tracking image is automatically referenced. When the recipient clicks a link or opens an attachment, a different tracking code is  activated. In this case, the system records a separate tracking event. The response events pile up over time in the database and enable the email tracking software application to report email information such as click-through rates and open-rate. Using an email tracking software, an email marketer can view the reports on both individual response time and aggregate response statistics.

Privacy Issues with Email Tracking Software

Email tracking software  is used by email marketers, phishers, and spammers, to verify that their sent email messages are actually received and read by recipients, and that the email addresses they sent the messages to are valid, and whether the contents of the email messages have been sent to spam.

Email tracking software application can also sometimes reveal if the email messages get forwarded to someone. Some companies use this type of software at the aggregate level to help them determine if their marketing and sales messages are really effective. Other companies use this type of software at the individual level to understand the specific area of interests of their customers better.

Some individuals may also  use  email tracking software  to detect unauthorized distribution and forwarding of their copyrighted emails and works. When effectively used, this type of software helps the company provide more relevant information to the recipients on a timely manner. However, when an email tracking software is maliciously used, it can be used for the illegal collection of confidential information about individuals and business to create more effective and efficient phishing schemes.

The tracking mechanisms used by an email tracking software are typically Web bugs and first-party cookies. If you are using an email marketing or email tracking software, the privacy policy stated in your website should clearly state that you may utilize or make use of some tracking devices such as Web beacons and cookies.

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